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Privacy policy

PRIVACY POLICY

Last updated: December 12, 2025

This Privacy Policy describes how DENIM 93 S.R.L. (hereinafter "GDD Fashion", "we", "us" or "our") collects, uses, stores and protects your personal information when you visit our website www.gddfashion.com, make purchases or interact with our services.

This policy is drafted in compliance with EU Regulation 2016/679 (GDPR) and Italian Legislative Decree 196/2003 (Italian Privacy Code) as amended by Legislative Decree 101/2018.

Please read this policy carefully.

1. DATA CONTROLLER

The Data Controller of your personal data is:

DENIM 93 S.R.L.
Registered office: Corso Enrico De Nicola 41, 80040 Terzigno (NA), Italy
VAT number: 09407501213
Email: info@gddfashion.com
PEC: denim93srl@legalmail.it
Phone/WhatsApp: +39 3387432691

2. WHAT PERSONAL DATA WE COLLECT

We collect different categories of personal data depending on how you interact with our site:

2.1 Data you provide directly:

  • Contact details: name, surname, email address, phone number
  • Billing and shipping data: complete address, postal code, city, province, country
  • Account data: username, password (encrypted), preferences
  • Payment data: credit/debit card information (managed through secure payment gateways - we do not store complete card data)
  • Order history: products purchased, amounts, dates, order status
  • Communications: messages sent via email, chat, WhatsApp or contact forms
  • Return requests: return reasons, refund preferences

2.2 Automatically collected data:

  • Navigation data: IP address, browser type, operating system, pages visited, time spent
  • Cookies and similar technologies: unique identifiers, preferences, session data
  • Device data: device type, screen resolution, language settings
  • Geolocation data: approximate location based on IP address

2.3 Data from third-party sources:

  • Payment platforms: PayPal, Scalapay, credit card processors
  • Carriers: BRT Bartolini and GLS for delivery information and shipment tracking
  • Social media: if you choose to register via Facebook/Google
  • Shopify: our e-commerce platform that processes data on our behalf

3. PURPOSE AND LEGAL BASIS OF PROCESSING

We use your personal data for the following purposes:

3.1 Contract performance (Art. 6.1.b GDPR)

  • Process and manage your orders
  • Process payments
  • Organize shipping and delivery through our carriers
  • Manage returns, exchanges and refunds
  • Provide customer support
  • Create and manage your account

3.2 Legal obligations (Art. 6.1.c GDPR)

  • Issue invoices and tax documents
  • Maintain accounting records
  • Respond to requests from competent authorities
  • Fulfill tax and administrative obligations

3.3 Legitimate interest (Art. 6.1.f GDPR)

  • Prevent fraud and illegal activities
  • Ensure website and system security
  • Improve our products and services
  • Analyze customer preferences
  • Manage complaints and disputes
  • Protect our legal rights

3.4 Consent (Art. 6.1.a GDPR)

  • Send you newsletters and promotional communications via email
  • Send you personalized offers and exclusive discounts
  • Contact you via SMS or WhatsApp for promotions (only with consent)
  • Show you personalized advertising on other websites
  • Use non-essential cookies for analytics and marketing

You can withdraw your consent at any time by clicking the "Unsubscribe" link in emails or by contacting us.

4. HOW WE USE YOUR DATA

4.1 Order and service management

We use your data to process orders, confirm purchases, organize shipping via BRT Bartolini or GLS, manage any returns and provide you with after-sales support.

4.2 Communications

We send you transactional emails (order confirmations, shipping updates, return notifications) necessary for contract performance. If you have consented, we also send you newsletters with news, offers and promotions.

4.3 Marketing and personalization

With your consent, we use your data to:

  • Send you personalized offers based on your purchases
  • Show you products that might interest you
  • Send you discount codes and exclusive promotions
  • Remind you of products left in your cart

4.4 Analysis and improvement

We analyze aggregated and anonymous data to:

  • Understand how customers use the site
  • Improve the browsing experience
  • Optimize products and services
  • Identify trends and preferences

4.5 Security and fraud prevention

We monitor site activities to prevent fraud, unauthorized access and other illegal activities, protecting both you and us.

5. WHO WE SHARE YOUR DATA WITH

We never sell your personal data to third parties. We only share your data with the following parties, to the extent necessary:

5.1 Essential service providers:

  • Shopify Inc. (Canada/USA): e-commerce platform hosting our store
  • BRT Bartolini and GLS (Italy): carriers for order shipping and delivery tracking
  • PayPal, Scalapay, payment processors: to process payments securely
  • Hosting and server providers: to keep the site online
  • Email services: to send you communications

5.2 Marketing and analytics services:

  • Google Analytics: to analyze site traffic (anonymous data)
  • Facebook Pixel: for personalized advertising (only with consent)
  • Email marketing platforms: to send you newsletters (only with consent)

5.3 Authorities and legal obligations:

  • Italian tax and administrative authorities
  • Law enforcement, upon legal request
  • Legal advisors and accountants

5.4 Extra-EU transfers:

Some of our providers (e.g. Shopify) are located outside the European Union. In these cases, we ensure that transfers occur in compliance with GDPR through:

  • Standard contractual clauses approved by the European Commission
  • Adequacy decisions
  • Appropriate safeguards for data protection

6. COOKIES AND SIMILAR TECHNOLOGIES

Our site uses cookies and similar technologies to improve your experience.

6.1 Types of cookies used:

Essential cookies (always active):

  • Cart and session management
  • Account authentication
  • Security and fraud prevention
  • Language and currency preferences

Performance and analytics cookies (require consent):

  • Google Analytics: to understand how you use the site
  • Analysis of most visited pages
  • Conversion tracking

Marketing cookies (require consent):

  • Facebook Pixel: for personalized advertising
  • Retargeting and remarketing
  • Advertising campaign tracking

6.2 Cookie management:

You can manage your cookie preferences:

  • Through the cookie banner on first visit
  • In your browser settings
  • By contacting us to disable specific cookies

Note: Disabling essential cookies may limit some site features.

For more information on Shopify cookies: https://www.shopify.com/legal/cookies

7. HOW LONG WE KEEP YOUR DATA

We keep your personal data only for as long as necessary for the purposes for which it was collected:

  • Account data: until account deletion or deletion request
  • Order data: 10 years for tax and accounting obligations
  • Marketing data: until consent withdrawal or 24 months of inactivity
  • Navigation and cookie data: according to cookie settings (max 24 months)
  • Support communications: 5 years for any disputes

After these periods, data is deleted or irreversibly anonymized.

8. YOUR RIGHTS

In accordance with GDPR, you have the following rights:

8.1 Right of access (Art. 15) You can request a copy of the personal data we hold about you.

8.2 Right to rectification (Art. 16) You can ask to correct inaccurate or incomplete data.

8.3 Right to erasure (Art. 17) You can request deletion of your data ("right to be forgotten"), subject to legal obligations.

8.4 Right to restriction (Art. 18) You can ask to restrict processing in certain circumstances.

8.5 Right to data portability (Art. 20) You can receive your data in structured format and transfer it to another controller.

8.6 Right to object (Art. 21) You can object to processing based on legitimate interest or for marketing purposes.

8.7 Right to withdraw consent You can withdraw consent at any time (does not affect the lawfulness of previous processing).

8.8 Right to lodge a complaint You can file a complaint with the Italian Privacy Authority: www.garanteprivacy.it

How to exercise your rights:

Send a request to:

  • Email: info@gddfashion.com
  • PEC: denim93srl@legalmail.it
  • Mail: DENIM 93 S.R.L., Corso Enrico De Nicola 41, 80040 Terzigno (NA), Italy

We will respond within 30 days of the request.

9. DATA SECURITY

We adopt appropriate technical and organizational measures to protect your data:

  • SSL/TLS encryption for all communications
  • Encrypted passwords with secure algorithms
  • Firewalls and security systems to protect servers
  • Limited access to data only by authorized personnel
  • Regular backups to prevent data loss
  • Continuous monitoring to detect suspicious activities

However, no system is completely secure. We recommend using strong passwords and not sharing them with anyone.

10. MINORS

Our site is not intended for minors under 16 years of age. We do not knowingly collect data from minors. If you are a parent or guardian and discover that your child has provided us with personal data, contact us immediately for deletion.

11. CHANGES TO THIS POLICY

We may update this policy periodically to reflect regulatory changes or changes in our practices. The "Last updated" date at the top indicates the last revision.

We will inform you of substantial changes through:

  • Notice on the site
  • Email (if you have an account)
  • Informational banner

We invite you to regularly consult this page.

12. CONTACT

For any questions about this policy or the processing of your data:

DENIM 93 S.R.L.
Email: info@gddfashion.com
PEC: denim93srl@legalmail.it
WhatsApp: +39 3387432691
Address: Corso Enrico De Nicola 41, 80040 Terzigno (NA), Italy
Hours: Mon-Fri 9:00-18:00 (CET)

Last updated: December 12, 2025